Douglas Parker Associates

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New Zealand

Douglas Parker Associates has opened for business in New Zealand, and in February launched a New Zealand version of the Parker Review, covering retail news in New Zealand and Australia.

The company has had representation in New Zealand for the past year compiling databases on population levels, income and expenditure patterns, structure and distribution of the retail market and the major operators in that market.

We will be launching our Research Services at the Retail Summit in Auckland on 26th May and will be offering a limited range of services at this stage including:

  • Site Evaluations
  • Evaluations of Market potential for stores and shopping centres
  • Customer Service Levels analyses
  • Origin and Profile studies
  • Measurement of retail space by category per area
  • Store and shopping centre tracking studies
  • Trade area delineation
  • General Consumer Research

For further information contact Doug Parker or Tammy Schurmann at the following addresses:

Doug Parker

SA Mobile: +2782 4900 840
NZ Mobile: +6421 1205 914
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Tammy Schurmann

SA Mobile : +2783 2707 855
NZ Mobile : +6421 0717 479
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